Currently at Sainsbury’s, I’ve spent the past few years working across SmartShop and Nectar — designing retail journeys, payment experiences, and engagement platforms shaped through experimentation, iteration, and real-world use.

A lot of my work sits where ideal user flows meet operational reality: busy stores, live environments, evolving systems, changing behaviours, and the complexity behind seemingly simple experiences.

Originally trained in industrial and spatial design with brands including Vitra and EX.T, I still approach products as part of a wider ecosystem — considering not only interfaces, but the environments, services, and human behaviours surrounding them.